Cannes Lions
DROGA5, New York / THE NATURE'S BOUNTY COMPANY / 2017
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This spot plays out like a typical pharma commercial, but with a twist. It opens on our hero at home, with a box of Nature’s Bounty Probiotic GX in hand, speaking to camera about how the probiotics help him avoid unwanted gas and bloating, so he’s prepared for whatever his day brings.
We jump-cut through a series of future scenarios where our hero is crammed in an elevator, in a bus and—in an air vent? As we cut through these scenarios, our hero’s future selves interact in a bizarre, back-and-forth conversation with his present self, thanking him for being well-prepared with probiotics. However, our present day hero is shocked—how did he end up in that air vent, and more importantly, how can his present self do anything to avoid getting stuck in such an unlikely place later?
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