This campaign’s main goal was communicating in a direct way that, Minuano multi-use cleaner cleans much more easily. The manner selected to convey that idea was to show that by using the product time will fly by as fast as if you were playing. One of the client’s major concerns, derived from surveys made among consumers, was not to associate the product with an image of heavy, laborious cleaning. The resulting piece, besides fully meeting the client’s goals, has the added advantage of allowing users to spend more time interacting with the brand and product.