“OLO OLO” is the first paper cup beverage presented by Coca Cola Japan.The product name “OLO OLO” is a combined abbreviation of “NomigOLO (The most delicious time to drink)” and “EcOLOgy.” Their main message is “Delicious and LOHAS”, as “OLO OLO” is an eco-friendly chilled beverage, focused on carefully selected ingredients until fresh delivery to our consumers.

1. Eco-Friendly & Fun Colour Palette:- Each colour represents a flavour, and for those colours we utilised tones that are in the territory of eco.- Used a colour scheme that expresses friendly and fun eco-image instead of the typical eco image. 2. Graphic system:- A graphic system using stripes which, takes into consideration further flavour additions.3. Graphic development expressing the flavours: - Latte Flavours: Communicated richness and creaminess.

- Fruity Flavours: Communicated fruitiness packed with various fruits.

Although “OLO OLO” is sold in limited areas, the sales are good. Originally, there were five flavours in total, but now two new flavours have been added, contributing to a wider variety.