The backbone of the campaign was Internet site www.refreshyourworld.czThanks to a special application – and of course their own imagination – young people got the opportunity to change the appearance of bus stops so that they refreshed the world around them.

Within one month, young people sent us more then 3,000 fantastic designs.More than 9,400 fans joined our group on Facebook.

More then 15,000 votes for the winning designs.Thanks to them, and thousands of other people, the “Refresh your world” campaign started a nation-wide social movement to change our everyday grey reality.

And along the way, it helped the Pepsi brand to its best results in more then 10 years.