We came up with a real insight that all students share: when they finish their exams they keep their notes for years even they know that will never use them again.

The creative solution of the action was to give them the opportunity to do what they really wanted to do after finishing their exams (although they didn’t know how to do it): destroy their notes and get in exchange tickets for “Apuntes y Aparty” (Notes&Party), a huge party in a famous Madrid discoteque.We expected to receive a strong response from the University students and have some publicity appearing on the media, but the results were far more spectacular than we would have imagined.

By going to some universities and by the online application we had created, we collected more than 150,000 shredded sheets notes of more than 5,000 youngsters from all universities of Spain.

“Apuntes y Aparty” appeared in lots of different online and offline media and more than 5 million people followed the impact of the event.