The Think Tank is an application that lives on the Bundaberg Rum Facebook page. To launch Think Tank we created a film featuring Bundaberg’s founder Sugar Miller. He asked people to join the Think Tank and submit their conundrums. People went to our page and gave us their conundrums. We then chose the most heinous conundrums and asked the members to solve them. They sent us their solutions. The most ingenious solutions was chosen and turned into films.

By participating in the content (liking, commenting and sharing) the members of the Think Tank became advocates of the brand, spreading Bundaberg’s message of ingeniousness far and wide.

The Think Tank is an active, ongoing platform. To date there are 120,000 people in our community.220,000 likes.0 unlikes.2,230,000 people watched our films.Traffic to Think Tank 300% above benchmark.Page referrals 350% above benchmark.84% of visitors first time visitors.44% consumption growth since campaign launch.