In order to stress BFGoodrich’s “maximum grip on wet surfaces” message, we placed tyre-shaped stickers on sink drains of public toilets, popular cafes, bars and restaurants.

BFGoodrich obtained a remarkable amount of awareness after the project. The brand became synonymous with high quality Water Drainage among the target group. Also, some cafes and restaurants asked for more of these stickers to give to their customers. 25,000 extra stickers were printed and distributed.