Cannes Lions
MILL+, London / BFI / 2016
Overview
Entries
Credits
Description
The Film is Fragile short is the riveting tale of a chase against time and film burn.
Compiled with multiple films representing all of filmmaking from vintage black and white to indy features amongst some of British cinema’s most iconic shots, all connected together editorially as one story.
As our protagonist flees we see the ever growing malevolent force revealed as degradation and film burn and consume this collection of iconic films.
From vintage black and white to modern digital blockbusters, no story is safe from the devastating effects of neglect.
Execution
Film Is Fragile was screened on the opening night of the BFI London Film Festival’s screening of the vintage classic ‘Shooting stars’.
Capturing the attention of filmmakers, celebrities, press and loyal film fanatics who congregate annually for the unveiling of that years crop of the best of international cinema.
This elite gathering is targeted for their passionate investment in film.
Outcome
Film Is Fragile was screened on the opening night of the BFI London Film Festival’s screening of the vintage classic ‘Shooting stars’.
Capturing the attention of filmmakers, celebrities, press and loyal film fanatics who congregate annually for the unveiling of that years crop of the best of international cinema.
This elite gathering is targeted for their passionate investment in film.
They are both the opinion leaders and the fanatical evangelists for film making.
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