By tapping into the emotional benefits of baking with Elizabeth and Andrew two adorable mascots that represent the unlimited potential of being kids, the objective of this banner was to support the launch of the Elizabeth and Andrew TV and print campaign, as well as drive traffic to the Robin Hood website. Our targeta: mothers with young children who recognise that they can create special family moments through baking. They know that they canutilise the internet as a resource to bring homemade quality to the dinner table. We developed this banner to build Robin Hood's promise of homemade memories.