During the commercial break we experienced live, how stressful it can be to live in a rented apartment block. A young man described his everyday experiences on the staircase of a rented apartment block. This turned the speakers of the other spots into "annoying neighbours" and integrated them into the concept.

Along with high awareness, "Annyoing Neighbours" made an important contribution to the success of the BHW campaign. The campaign's sales objective was exceeded by about 30%.