A house instead of the usual hill: specially constructed "ant hills" made sure that visitors to German animal parks were now able to find out even more about “nest-building” and “house-building”. The most important thing of all: with BHW a home loan, the dream of owning your own four walls can become a reality. Even if you have rather more individual ideas.

The "ant house " became a new attraction in animal parks, especially for the core target group, young families. It meant that this unusual campaign helped to further consolidate BHW’s position as one of Germany's leading home loan companies.