Students have used BIC pen for more than 60 years. But nowadays, things have changed and in classes, paper is being replaced by digital media. That is why we have created BIC FILES, an innovate online application that makes the task of taking notes much easier. It works as BIC pen, but brought to Internet. With BIC FILES, taking notes, writing and sharing messages in social networks is possible, and with the same line as the authentic BIC. This application allows us to use the same BIC where it had never been used before.

JURY: Please use Google Chrome Extension.

Students have used BIC pens for more than 60 years. But nowadays, things have changed and in classes, paper is being replaced by digital media. That is why we have created BIC FILES, an innovate online application that makes the task of taking notes much easier. It works as BIC pen, but brought to Internet. With BIC FILES, taking notes, writing and sharing messages in social networks is possible, and with the same line as the authentic BIC. This application allows us to use the same BIC where it had never been used before.

BIC brand introduces itself into internet through a tool that tries to provide to the media the same use experience as its product. The progress in digital media had left BIC pen out of this new scenario. Through BIC files, use experience spreads out in digital age and replies to one of its target´s real need.

In just one week the web had 14,865 views and had a large number of reviews on media and press.