Maltin Power developed the “Bicycling” campaign so children from Ccoñamuro could get to class more easily and thus improve their school attendance. This was carried out by asking our consumers to deposit empty Maltin Power bottles in bins distributed nationwide. With the bottles, we made bicycles out of recycled PET material and gave them to the community so the children could ride them to school and have more energy to study.

This initiative sought a “triple impact ": improve the quality of life of the children from Ccoñamuro, promote recycling and strengthen the brand positioning.

The final product are Bicycles made from our Maltin Power bottles (PET material). They work just like any regular bike.??

Frames made from PET material, tires, brakes and gear assembly made from regular bike materials.??

Final users were the children from Ccoñamuro who use them as a transportation means to go to school. Thus, they arrive sooner and with more energy.??

The bicycles were in working conditions since the time they were delivered and are still being used today.?

Digital Impact:

- Visits to YouTube and social networks increased by +142%

- Visits to the brand webpage: +9%

- Interactions: +164%

- The positive net sentiment of the brand reached 80%.

PR Impact:

- The rebound in the written press, online press, TV and radio was valued at $22, 047 of Free Press.

Environmental and Social Impact:

- 73,000 recycled bottles, greatly exceeding expectations.

- 120 bicycles created and delivered to students from the Educational Institution No. 50536 – Ccoñamuro – Urcos, Cusco.

Impact on the Brand:

- Volume grew by +14% in comparison to 2014 nationwide.

The association level of the brand’s most relevant attributes increased in comparison to 2014:

- “it’s for people like me” / +11pp

- “Brand that prepares my mind and body to face daily challenges” / +18pp

- “Natural drink that fills you with energy” / +4pp