Cannes Lions

YAKULT TOUGHMAN

VISION COMPANY, Tokyo / YAKULT / 2004

Film

Overview

Entries

Credits

Overview

Description

A father and son-in-law come back from work together and are about to enter their home. They are both offering that the other should go first. Behind this concession lies a macho state of mind which is associated with the fact that they both drink Yakult.

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