Cannes Lions

BICYCLE SHOP

RUF LANZ, Zurich / SPORT FACTORY OUTLET / 2008

Awards:

1 Bronze Cannes Lions

Overview

Entries

Credits

Overview

Description

In spring 2007, George W. Bush fell off his mountain bike, and not for the first time. He wasn’t wearing a bicycle helmet (as reported by numerous media sources). At the same time, his speeches do not convey a sense of intelligence. Could there be a connection between the two?Sport Factory Outlet appear relevant and up-to-date with this radio commercial, and showed in a humorous way that it’s worthwhile to protect the head with a bicycle helmet.

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