Cannes Lions
RUF LANZ, Zurich / SPORT FACTORY OUTLET / 2008
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In spring 2007, George W. Bush fell off his mountain bike, and not for the first time. He wasn’t wearing a bicycle helmet (as reported by numerous media sources). At the same time, his speeches do not convey a sense of intelligence. Could there be a connection between the two?Sport Factory Outlet appear relevant and up-to-date with this radio commercial, and showed in a humorous way that it’s worthwhile to protect the head with a bicycle helmet.
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