Cannes Lions
TBWA\PERU, Lima / YICHANG / 2014
Overview
Entries
Credits
Execution
In the postcards, we see people resting calmly and taking the form of the mosquito coils while effectively killing mosquitos. So, even when the person is sleeping, Vape is getting rid of those damn mosquitos.
Outcome
Vape Mosquito Coils doubled their sales since our campaign went public.
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6 items