Cannes Lions

VAPE MOSQUITO COILS

TBWA\PERU, Lima / YICHANG / 2014

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Overview

Entries

Credits

OVERVIEW

Execution

In the postcards, we see people resting calmly and taking the form of the mosquito coils while effectively killing mosquitos. So, even when the person is sleeping, Vape is getting rid of those damn mosquitos.

Outcome

Vape Mosquito Coils doubled their sales since our campaign went public.

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