Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / SPECIALIZED / 2007
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Description
Every ride starts with two vulnerable pieces of equipment. Take a virtual tour and experience how Specialized Optics ensures your eyes are optimized for any ride. Ride and experience how they adapt to the wide range of light and colour. Let one of our engineers demonstrate how they eliminate fogging. Protect your eyes from enemies and invite your friends to do the same. Because when your eyes perform their best so will you.
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