Cannes Lions
NOLIN BBDO, Montreal, Qc / FEDERATION DES PRODUCTEURS DE LAIT DU QUEBEC / 2014
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This story is about a close fraternal bond between two brothers. When the youngest is being bullied at the park one day, his protective brother comes to the rescue. We see that he would like his younger brother to be less fragile or weak but hey – he’s family. At the very end, they share a moment together over a peanut butter toast and a glass of milk. The big brother takes a sip, which leaves a white mustache over his lips, making the youngest smile.
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