What makes this project so special is the fact that it will travel around and be flexible thanks to a structure made of spare parts that will be easily assembled and carried around. This way, the consumer can be reached wherever they are, at any place at any time, and hygiene standards will be strictly followed.

This project will be designed to bring people together and will benefit producers, processors, retailers and cheese makers.

The mobile store is inspired by the carousel used in the dairy industry and was designed to catch the consumers attention. The round shape, minimalistic style and dramatic lighting create an intensity and mood designed to enhance the appeal of the products. Also, the electronic animation invites the consumers to taste a wide variety of products.The LAIT A LA BOUCHE (Milk. So much to love.) mobile store compromises three main features: Appliances that help preserve the products and prepare the recipes, a space with a camera where consumers can taste the products and flat screens where videos are shown repeatedly.

The mobile store was very much active during the fall of 2008.

In shopping malls only, during a 40- day promotion tour, 32,000 people were offered information and snacks while being given tips by nutrition experts. A total of 400,000 had the chance to see the mobile store, the success of this innovative project was confirmed by a wide media coverage, with articles published in many magazines specialized in the nutrition industry.

We intend to take the mobile store on a tour every year, for a total of 40 visits - -over 4 or 5- day periods- in shopping malls, office buildings, a few public marketplaces, fairs and prestigious exhibits.