Cannes Lions
BBH , London / AUDI / 2019
Overview
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Execution
We see a shipping container, at the dead of night, being carefully lowered onto the dockyard below; slowly, it makes it's way down. At the same time we see a 100 piece orchestra tuning up. They are waiting the arrival of something big. The container lands, the doors fly open and the new Audi Q8 emerges. The orchestra burst into a rousing rendition of Verdi's; Requiem, Dies Irae. The Q8 slowly manoeuvres forward out of the container, the orchestra play furiously, the conductor looks around to see where the Audi is, he doesn't want to let it out his sight. This is an epic machine and as such requires an entrance of similar proportions. It purrs past the instrumentalists and as they stop playing to admire the Q8, it breaks suddenly and the orchestra pick up where they left off as it heads off into the night.
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