Cannes Lions
MINI
BBDO MALAYSIA, Kuala Lumpur / BMW / 2007
Overview
Entries
Credits
Overview
Description
Demonstrate the MINI's extraordinary stopping power.
Execution
We dramatised MINI ‘Go-Kart handling’ by using sky dancers. These air-powered tubes bend and flex with rapid intensity, dramatising the grip that MINI drivers enjoy on the road.
Outcome
- 9.3 out of 10 rating from recipients on Mini website survey- 19% recommended friends for test-drives. Out of this, 3.5% converted into sales!
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