The Big Mac was a product with a chant recognised around the world. In Korea, singing is a national pastime, and pop stardom a dream of all ages. So why not let Koreans do what they love best—sing— and have Big Mac make their dreams of stardom come true? The Big Mac song was born and a competition for the best performances was arranged. We requested consumers to make videos and featured them in our national advertising on TV, OOH, print, mobile. The result: consumers could feel the sensation of being a star, just like the Big Mac.

'Big Mac Song' brought the sensation back to McDonald’s, proving Big Mac is the one & only burger for Koreans! Consumers responded by helping McDonald’s set new benchmarks in Korea on what User-Created Content should be with 13,286 videos uploaded in just one month! 13 times more uploads than any recent Korean UCC video campaign on record! People bought Big Macs because they loved them, selling 36.5% more than the previous month without coupon redemptions. McDonald’s put the Big Mac and its singers at the heart of Korean popular culture by making room for not just one sensation, but thousands.