Baxters is one of those much-loved British brands that, over the years, found itself not only languishing at the back of kitchen shelves, but also at the back of consumers minds.

We set about changing all that, and created a strikingly visual new print and poster campaign that catapulted both the brand name and what they stand for, right back into the hearts and minds of consumers.

Big on visual impact, big on brand recognition, big on flavour.