Since its reopening in 2013, one of the Rijksmuseum’s primary goals has been to focus on connecting collections with the audience that sees it. Every year some 60.000+ children from the age of 12-18 are required to visit the Rijksmuseum as part of their curriculum.

Yet motivating the current mobile-first school children to interact and learn about history and culture in museums is a big challenge and in many cases, students fail to see the relevance the art and history has for their lives in the 21st century.

The objective was therefore to change young people's’ experience in the museum by creating a modern experience for children between the age of 12-18 that engages them with 17th century art and teaches them about Dutch heritage.

During the concept and production phase, the SnapGuide was tested on a pre-selected target audience that included students and teachers, with the feedback being overwhelmingly positive. The feedback was then incorporated into the app, which was launched in April 2017 at the Rijksmuseum Amsterdam as part of the education curriculum.

Production for the SnapGuide began on the 1st of February 2017 and was finished on the 5th of April 2017, with the SnapGuide becoming a semi-permanent feature of the museum.