Cannes Lions
Y&R SHANGHAI / COLGATE-PALMOLIVE / 2017
Overview
Entries
Credits
Description
Big Problem Starts Small. Protect with Colgate before a small problem gets bigger.
Execution
We used 3D illustrations to give a sense of scale. The work was executed via outdoor and indoor posters.
Outcome
This campaign was launched late April. We do not have detail results yet.
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