Cannes Lions

BIGPOND BROADBAND

BELGIOVANE WILLIAMS MACKAY, Sydney / TELSTRA / 2006

Awards:

2 Shortlisted Cannes Lions
Film
Film
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Overview

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OVERVIEW

Description

Brief:Provide a reason to have BigPond Broadband installed at home.Rationale:A father and son visit their neighbour, wanting to use his faster broadband connection to help with the kid’s homework. The neighbour however ends up constantly annoying them with chatter and interruptions. This culminates with him loudly practising his bagpipes. Father and son return home with dad vowing to get broadband in his own home.Target Audience: Families with kids of school age are one of the largest groups of considerers.It was a pivotal campaign contributing to BigPond Broadband revenues and market share reaching record levels.

Similar Campaigns

12 items

Network

THE MONKEYS | ACCENTURE SONG, Sydney

Network

2024, TELSTRA

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