Brief:Provide a reason to have BigPond Broadband installed at home.Rationale:A father and son visit their neighbour, wanting to use his faster broadband connection to help with the kid’s homework. The neighbour however ends up constantly annoying them with chatter and interruptions. This culminates with him loudly practising his bagpipes. Father and son return home with dad vowing to get broadband in his own home.Target Audience: Families with kids of school age are one of the largest groups of considerers.It was a pivotal campaign contributing to BigPond Broadband revenues and market share reaching record levels.