Telstra wanted to use large format OOH to remind Aussies that their superior mobile network can be relied upon in locations their competitors can’t. So, we needed to create a traditional OOH campaign that stood out in a cluttered environment.

The campaign went live across the country, reaching both rural and regional areas, creating impact in its simplicity. We shot in real locations where Telstra had full bars of 4g or 5g mobile network, where their competitors had none. We were able to say all we needed to say, without a single line of copy, reminding Aussies why Telstra is Australia’s most reliable and expansive network.