Cannes Lions

BIKE SAFETY

LYLE BAILIE INTERNATIONAL, Belfast / DEPARTMENT OF THE ENIVRONMENT / 2004

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Motorcyclists pride themselves on always "Thinking Ahead" on their motorbikes yet they refuse to think of anyone else beyond themselves and their bikes.This ad confronts them with the thought "It's not just you who crashes" by giving the "Thinking Ahead" theme a powerful twist at the end.

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