Cannes Lions
FIRE STATION, Los Angeles / FIRE STATION AGENCY / 2010
Overview
Entries
Credits
Description
Create a business card and logo that helps rebrand an existing advertising agency. The new name being Fire Station.
Execution
The idea of creating a matchbook rather than the traditional-sized card was an inspired concept that instantly separated us from all the other agencies out there. Matches spark flames. In our case, they spark creative ideas and thoughts and approaches to everything we do. Our business card is a daily reminder of that.
Outcome
When we hand out our business cards, instant conversation is sparked. It gives us a natural opportunity to talk about what we do and our vision about our business. The design is also winning awards, which is helping fuel the agency’s credentials as a hot creative shop.
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