Haute Couture is a viral film created by The Viral Factory and Grey London, as part of Remington’s 2006 ‘It’s what’s on the outside that counts’ international campaign, which promotes a number of its electronic products including a body shaver.

The film is a fictional fashion show and features a designer ‘Stefane Monzon’ who creates amazing art work out of women’s pubic hair. They parade half naked down the cat walk to show off “Stefane’s” masterpieces. The film was shot in LA in front of a real audience who were unaware that the show was a set-up.The film was released in September 2006 and received over 7 million views and has been linked to from over 200 blogs and forums.