The Sensodyne Food Share Scanner is analyzing your camera roll using the object recognition technology set to find pictures of food. When it got one, a notification warns you so you can share it with Sensodyne and your friend on Social Media using the Food Share Scanner, for every food you share, Sensodyne will donate a real meal to an undernourished children in South Africa.

There are some simple steps to use the App. All you have to do is go about your day taking photos of your meals, The app can scan your photo roll using object recognition technology to find photos of food, when one is detected, you can share it and Sensodyne will turn it into a real donation. Also you can know how many meals your friends and the world is sharing.

Restaurants, deliveries, convenience stores even food trucks joined and promoted the cause. More than 80.000 photos shared, 80.000 meals served and 20,000 children helped. The app was downloaded 230.000 times. A switch in the brand speech, stop talking about sensibility, to start talking about world’s sensitivity.