Cannes Lions
JUNG von MATT GERMANY, Hamburg / AXEL SPRINGER / 2005
Awards:
Overview
Entries
Credits
Execution
Audiences that were expecting normal advertising spots or trailers were surprised with our messages containing information that essentially no one could already know.
Outcome
The spot underscored BILD’s status as the most investigative newspaper in Germany, always a step ahead of the competition. In keeping with BILD’s position as the most quoted medium in the country, the spot also generated extensive coverage on TV and in popular media, maximising media value.
Similar Campaigns
12 items