A sardine can was used to demonstrate the problem: we were working like sardines in a can. Inside, a leaflet explained the reasons for moving, a map to the new location near the Oceanarium, and an invitation to visit a website. The website worked as a 'profiler' indicating which type of fish would be one’s perfect match. The visitor could name one of the fishes and visit us at our new offices, as well as his fish at its new aquarium (really built in the new office). Visitors were showed their respective fish and certificate of ownership was given.

Convenience, interactivity, the suggested proximity and the ease of using the web platform lead to 96 accesses on a database of 421 registers (representing a response rate of around 23%). These 96 accesses generated 81 ecards.