The main objective was to create an idea that could resonate in the greatest number of people possible, no matter where they came from. So the challenge was to create visuals that could captivate traveller’s attention, in detail and as a whole.

After the research process and selection of the image, the idea demanded the stage in which more than 600 illustrations of currencies had to be integrated to the final design.

Besides showing that Visa Travel Money is a simple and functional option for trips around the world, identifying each note in the composition became a fun way to spend time waiting around airports.