We proposed communication within a safe and reliable environment to instill the habit of this new service.

We developed a multimedia campaign based on an affinity index. Each medium was chosen to find the best context for communication. An online campaign re-targeted all those who showed interest in the service. Online made it possible for us to identify users who had already entered the site and target them with the Google content network to show them more specialised messages.We segmented areas of convergence and arrival at the main gated communities, country clubs but also take advantage of the growing trend of fairs, word of mouth and direct sales (2009 +15%, 20 companies with +700,000 of resellers).

Results:439,711 total visits An average of 2,352 daily visits73,089 visits from re-targeting16,296 visits from direct access to the site21,985 completed leads23% of people were interested in looking for more information about the service and its operation.Mobile ads were also used, generating +133% CTR versus traditional displays campaign