The Problem

Bing has an idea for the first interactive presidential address, and they want it to be the biggest online poll in history. How do we make sure it really is the biggest online poll ever?

The Solution

Today, people’s hearts want to be heard and their minds want to experiment with the system. So we devised an experiential concept empowering people to make their opinion heard and highlighting the significance of this historic first.

The Result

12.9 million votes during Obama’s one-hour State of the Union address—and 1.3 million site visits to the first-ever interactive presidential address.