Cannes Lions
CLEMENGER BBDO, Wellington / ALCOHOL ADVISORY COUNCIL OF NEW ZEALAND / 2008
Overview
Entries
Credits
Description
This campaign holds up a mirror for New Zealanders to take a long hard look at how we drink and what it’s doing to us as individuals and society as a whole. The ads show the brutal consequences of binge drinking for three individuals and how drinking past the point of no return can take you somewhere ugly.
Similar Campaigns
11 items