Cannes Lions
J. WALTER THOMPSON HONG KONG, Hong Kong / WATER GIANTS / 2016
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Drowning is the leading cause of childhood death in Asia, taking 350,000 children’s lives every year. The vast majority of these children drown for the simple reason that they don’t know how to swim. So this film visualises kids being lost to the water, as they literally disappear before our eyes. There’s a link to the Water Giants website, where you can learn more about the problem and help Water Giants achieve their goal of teaching 1,000,000 of Asia’s most deprived children to swim.
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