Cannes Lions

BIO PRESTO DETERGENT

MERCURIO CINEMATOGRAFICA, Milan / HENKEL / 2004

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A man in a restaurant gets tomato on his shirt. Unfazed, he takes box of Bio Presto from underneath table, leaps into lobster tank, putting himself to soak in Bio Presto. Waiter comments "Impossible". Man replies "No stain's impossible for new Bio Presto." Voice-over: Hey Presto! Stains disappear with Bio Presto.

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