Cannes Lions
TBWA\ITALIA, Milan / WORLD WILDLIFE FUND (WWF) / 2010
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We are so used to environmental issues that we almost don’t think about them anymore. If our radio starts to screech while speaking about them, the thing we care about the most is the screeching itself. Maybe, we should recall what really matters, like our planet, and start listening to those trying to save it, like WWF.
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