Cannes Lions
OGILVY & MATHER INDIA, Mumbai / WORLD WILDLIFE FUND (WWF) / 2009
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Every month, we receive and pay many utility bills. What if one of those asked us to pay for the air we breathe? And why would it be a shocker? Because we take things like air, water and shade for granted. We used this insight to remind people the debt they owe Nature.
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