Cannes Lions

WWF INDIA

OGILVY & MATHER INDIA, Mumbai / WORLD WILDLIFE FUND (WWF) / 2009

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Overview

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Credits

OVERVIEW

Execution

Every month, we receive and pay many utility bills. What if one of those asked us to pay for the air we breathe? And why would it be a shocker? Because we take things like air, water and shade for granted. We used this insight to remind people the debt they owe Nature.

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