We developed a COP10 logo and slogan using origami to symbolize biological diversity.Origami paper-folding is an activity that everybody can take part in, from young children to the elderly. Therefore, we created a mechanism that used origami as the vehicle. Members of the general public, rather than professional artists, were invited to make origami pieces. This allowed the movement to spread easily and spontaneously.The idea of using origami worked as a device to connect businesses, media, NPO and all other stakeholders and effectively built interest in biodiversity as well as in COP10.Origami events were held by volunteers and media coverage soared, creating a big buzz for COP10. Origami figures appeared in hotels, taxis and everywhere else in Nagoya. The convention venue was decorated with origami figures, which created an excitement among the participants and helped bring them together for the good of all living things. This led to the success of COP10 with the adoption of the Nagoya Protocol and Aichi Target.

Origami is a creative process that anybody can enjoy, so through paper-folding we aimed to communicate to the world a message that the host country Japan would stand behind the conservation of biodiversity. The idea of using origami worked as a device to connect businesses, media, NPO and all other stakeholders and effectively built interest in biodiversity as well as in COP10.

A wave of origami developed and spread among people. Origami events were held by volunteers and media coverage soared, creating a big buzz for COP10. Origami figures appeared in hotels, taxis and everywhere else in Nagoya. The convention venue was decorated with origami figures, which created an excitement among the participants and helped bring them together for the good of all living things. This led to the success of COP10 with the adoption of the Nagoya Protocol and Aichi Target.RESULTS:a) Visitors to conference (main conference) 7,000 (2008, COP9) - 13,000 (2010,COP10) Up 86%b) Total number of visitors - Approx 60,000 (2008, COP9) - 118,649 (2010,COP10) - Nearly doubled.c) Media coverage- 3,206 (2008)- 13,035 (2010)- around a 4-fold increase.