We took advantage of stereo technology:left channel the truth, right channel the distraction.

The Mobile Messenger: a mobile beamer in a rucksack, carried by a promotion assistant, the Mobile Messenger. He “irradiates” different scenarios with illuminated messages and deliberately establishes surprising contexts with the surroundings.

The Mobile Messenger was deployed in the trendy districts of several cities during the World Cup. Thereby higher-than-average contacts were attained. The press were delighted and numerous articles multiplied the media success. The impressive success story of BIONADE is solely due to the quality of the product and little exceptional campaigns such as the Mobile Messenger.