Cannes Lions
KOLLE REBBE WERBEAGENTUR, Hamburg / BIONADE / 2007
Awards:
Overview
Entries
Credits
Description
We took advantage of stereo technology:left channel the truth, right channel the distraction.
Execution
The Mobile Messenger: a mobile beamer in a rucksack, carried by a promotion assistant, the Mobile Messenger. He “irradiates” different scenarios with illuminated messages and deliberately establishes surprising contexts with the surroundings.
Outcome
The Mobile Messenger was deployed in the trendy districts of several cities during the World Cup. Thereby higher-than-average contacts were attained. The press were delighted and numerous articles multiplied the media success. The impressive success story of BIONADE is solely due to the quality of the product and little exceptional campaigns such as the Mobile Messenger.
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