Cannes Lions

BIOTECHNOLOGY INSTITUTE

HARDY DESIGN, Belo Horizonte / FUNDACAO BIOMINAS / 2011

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Overview

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Credits

Overview

Description

Fundação Biominas is a private institution dedicated to promoting and developing business in the fields of biotechnology and bioscience in Brazil.The foundation, of regional reach, needed to reposition itself to attain projection on the domestic and international markets, under the new name of BIOMINAS BRASIL.

Execution

We kept the icon, and the continuous lines refer to dynamic innovation of the industry. We added the colours of Brazil and another triangle, symbolising evolution and prospective alliances.

Outcome

The client presented the new identity during their 20th birthday celebration. From then on, their partners and prospects started to understand that they are not only a commercial partner as other companies interested on international business partnerships, but also that they operate nationally.

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