Cannes Lions
HARDY DESIGN, Belo Horizonte / FUNDACAO BIOMINAS / 2011
Overview
Entries
Credits
Description
Fundação Biominas is a private institution dedicated to promoting and developing business in the fields of biotechnology and bioscience in Brazil.The foundation, of regional reach, needed to reposition itself to attain projection on the domestic and international markets, under the new name of BIOMINAS BRASIL.
Execution
We kept the icon, and the continuous lines refer to dynamic innovation of the industry. We added the colours of Brazil and another triangle, symbolising evolution and prospective alliances.
Outcome
The client presented the new identity during their 20th birthday celebration. From then on, their partners and prospects started to understand that they are not only a commercial partner as other companies interested on international business partnerships, but also that they operate nationally.
Similar Campaigns
6 items