With 100 roofs 'donated' (more than needed), the project has provided a home for over 1000 swift birds - effectively saving the species and ensuring the birds will have a place to nest and reproduce for many years to come.Earned media: With over 150 minutes of television coverage on the National Geographic channel only, as well as 2 national live broadcasts from the nest on channel ten and other free coverage, we reached an audience beyond our target of nature lovers and succeed in engaging the general public. 53% among all Israeli surfers were exposed to our story.The Bird City project was presented in the Swift World Summit and will be implemented in other cities in Europe.