Cannes Lions
FRED & FARID, Paris / UNITED BISCUITS / 2010
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Launch of an English brand of biscuits in France: showing one of the odd aspects of the English culture that make it so endearing. Saying that the English don’t know how to cook, but that they make very good biscuits.
Tagline : Mc Vitie’s Original. They are English but they are good.
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