Cannes Lions

HONEYCOMB CEREAL

OGILVY TORONTO, Toronto / POST CEREALS / 2010

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Film
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Boris, the Uzbekian Beeboy, is a boy raised by bees in rural Russia. Very rural. As it turns out, he’s the second of these boys discovered. While clearly human the two exhibit strange beelike behavior, most notably a love of honey and Honeycomb cereal. In this spot the boys and the entymologists who discovered them meet in a diplomatic sharing of honey.

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