The Math

During a game, a team consumes 40 gallons of Gatorade, which comes out to 160 bottles. Through the 24 games a team plays in the season it comes to 3,840 bottles.

Bit Bottles

A project where the 3,840 bottles the Broncos and Seahawks consumed on their way to Super Bowl XLVIII were used on a digital panel to show that journey.

On these 3,840 bottles placed at Trump Soho Hotel in New York we projected the journey of both teams. In the projection, each bottle is filled with a different flavor, as if they were 'pixels', giving the panel a 3D animation aspect.

News outlets, such as Forbes.com, covered the stunt during Super Bowl week.

Impressions: In a week’s time, approximately 250,000 physical impressions were made at Trump Soho in New York City

Social Chatter: Over 7,000 likes on Gatorade’s Instagram