Cannes Lions
SAATCHI & SAATCHI SWITZERLAND, Geneva / GLAXO SMITH-KLINE / 2016
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Description
Using the potency of nostalgia, we ask our audience to remember life through the eyes of a child. Running across Portuguese TV, we use a child’s voice to tell a story of how inspiring the world seemed is when you are a child and how you live to play outside. The film closes with an impactful statement and asks our parents to have faith in outdoor adventures and give our children back the freedom that we once had.
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