We wanted consumers to understand the importance of acting now by letting them know that there are millions of dreams waiting for an education. To do that, we were inspired by the true story of Bittu.

In the film, we see Bittu as a student - answering questions in class, reading, writing, playing with his friends at the playground, and even an instance of him getting punished. All these moments which would otherwise seem so normal, weren’t. Because Bittu was a 75 year old man who waited all his life for a chance to go to school, as there was no school in his village earlier.

The end message - #DontLetDreamsWait let consumers know that just like Bittu’s dreams, millions of other children are still dreaming and waiting for an education, but they can help create a change